Don't Antagonize The "Talent"

My friends in the entertainment industry tell me they do their best to avoid ticking off the performers, because they realize that without the talent they have nothing to sell. It would be so refreshing if everybody in our industry took on a similar outlook. Sadly, it is not to be.

I've been internalizing my reaction to an unpleasant experience earlier this week with a wine buyer. This is not particularly common; most of the time these interactions are cordial, respectful, polite, and even friendly. Even when there is no interest in our wines.

But sometimes people are having a bad day. Or maybe they are just constantly puffed up with an unearned sense of entitlement and self-importance. I've posted before on the ugly side of the the gatekeeper mentality. Some guys just don't get that we are in this together, we need each other, and we should respect each other for what we do.

It is a fact that there is a lot of wine chasing a limited amount of shelf space. The vast majority of this wine is, um… OK to drink. The vast majority of the places that sell wine are, um… somehwat committed to doing it. I truly feel bad for the folks in marginal venues who have to taste through so much dreck, and at the same time have to answer to a tight bottom line.

But c'mon folks, please remember that I'm the guy taking earth, air, fire and water and turning them into (sometimes sublime) salable product. Not just anybody can do that well. Treat me nice and I will treat you nice. We need each other.


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