To Tweet? Or NOT To Tweet?
Recently several otherwise rational people in the wine industry, people I respect, have asked me "Are you on twitter?" I am inclined to reply as Steven Colbert did when Meredith Viera asked him on the Today Show: "Do you twitter, do you tweet?" Well, in truth, like Steven Colbert "I have twatted." Oh my gosh.But. Seriously. You. Have. Got. To. Be. Kidding.
First, note what times I post to this blog: usually before 7am or after 8pm. In between I have my hands full – frequently full of crackberry sending texts and emails and taking phone calls. I don't think it makes me a Luddite to draw the line at adding more to the bitstream-in/out pile.
Second, why? What's in it for me? Tweeting will not make my life richer or my business more profitable. I try to organize my day around high quality, information dense communication with as few people as possible. Deliberately engaging in chatty noise with more people is my personal idea of hell.
Third, be honest with yourself – you KNOW that if your Congressional representatives are doing it a) it's a waste of time and b) as a phenomenon it has jumped the shark.
Fourth, didn't your mother ever ask you: "Well if all your friends jumped off the cliff, would you do it too?" Didn't this sink in?
That said, if Twitter actually ends up being something more than the Hula Hoop™ of 2009 I will inform you of my capitulation in 140 characters or less.
posted 3/25/2009 06:03:00 AM
5 Comments:
Large and small businesses around the world are pondering the same question, John. I started doing this for our advertising agency really as an outgrowth of our blog. A few hundred people per day visit the blog, so it's a nice critical mass, but writing blog entries takes at least 30 minutes each. I've found Twitter allows me to share helpful information very quickly. And what started as easy information sharing became a social network in which I'm learning from others as much as they are learning from me.
I would love to hear "drips" of what's going on in your wine business through Twitter all week long. The snapshot in time of Twitter adds to the reading experience, too.
Eventually you'll have to give it a try - and when you do look me up. http://twitter.com/mktgwithmeaning
Hi Bob: You are right; I put this out a bit tongue-in-cheek. My Salon manager (yeah, new hire!) has set up the winery on Facebook and I'm probably going to sign up to Twitter soon.
How are things with you? Ready for a Wine Club shipment? Hope to see you here in Sonoma again soon - hi to Stephanie.
Everything's great in Cincinnati, John. We're VERY ready for the next wine club shipment! Can't wait!
Yeah so if you look at the top of the main page sidebar you can see that I'm tweeting now. I hope it does not force me to give up twatting :)
We'll see if it makes an impact on our buzz.
cool, I'm your second follower. I look forward to following!
Post a Comment
<< Home